According to research published in the journal Revolution, brands lose potential customers because they tend to channel all the advertising campaigns through the large portals. Advertisements targeted to particular sites circoscitti specialized market niches are able to get 22% more responses than the big portals like Yahoo and MSN. In the case of an economic crisis like the one we are living is essential to anyone who wants to invest in advertising on the Internet avoid the traditional approach on a large scale to capture and retain their users. Relevance is the key to appear in the top results of search engines
For example, people interested in learning and contact other fans of local products will, will register and subscribe preferably to a site dedicated to recipes
The results obtained by specific sites for specific industries are amazing: text ads or banner
0 comments:
Post a Comment