CONDUCT ON-LINE ADVERTISING ON THE WEB In order to know the behavior of users and users of the Web, the company TNS has collected data in a search, the world's population.
The census, it involved more than 48,000 people from 46 countries different and showed, from the statistical point of view, aspects of the online behavior of users.
Matthew Froggatt, Chief Development Officer, TNS said: "It 's the first truly global research activities online, including the major emerging markets of BRIC ..."." We also studied the basic behavior in addition to providing data detailed in emotional attitudes. "" We are confident that Digital Life will become the new benchmark for information on user behavior, "said Froggatt. But to enter in more detail, the research shows that globally, 61% of users use the internet every day to research information, against 54% who watch television news, 36% through the radio and 32% through the papers. activities like social networking and blogging are taking place at a fast pace in developing countries. The research, in fact, shows that 88% of users in China and more than half of those in Brazil (51%) write on blogs or participate in forums, compared to only 32% in the United States. Internet has also become the default option for sharing photos between online users in developing countries, particularly in Asia. The number of users who have uploaded more pictures in social networking or photo sharing sites from 92% in Thailand, 88% in Malaysia and 87% in Vietnam, while developed countries are much lower percentage record, perhaps due to greater caution due to privacy laws. In fact, in Japan less than a third of users, only 28% have uploaded photos through the use of these services, and less than half in Germany, registering a 48%. This study showed that users spend on average more time on social networking sites like Facebook and LinkedIn rather than using e-mail service. In countries like Latin America, Middle East and China, the average time spent, per week, for a user on a social networking is 5.2 hours compared to only 4 hours of e-mail. speaking instead of "numbers of friends" to be aggregated social networks, users in Malaysia are at the top with an average of 233 friends, followed by Brazil with 231, while those with less "friends" with the Japanese only 29 Tanzanians and friends who have, on average 38. Surprisingly, the Chinese users have an average of only 68 friends, while older users of social networks, pointing to a culture that embraces not friends, but perhaps more narrow.
For us Italians, the figure that emerges is that we love social networks, friendships online forums and blogs, but perhaps also for the economic crisis that is hitting our country, we connect them still higher percentage of PC that smartphone.
Obviously, the result of this research has produced, and is represented by a series of leaflets and charts, which we have only shown you a few highlights, but you can view them in their entirety on the site at Digital Life Discoverdigitallife.com.
Original article published by Mark Valenti, of Markweb Computer
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