Audiweb published in September, the data on the public internet in Italy in July 2010. The study represents an estimate of the actual use of the Internet from home, office and other places by individuals of Italian and more than two years through a PC. In July 2010 the Italians are 23,835,000 online, an increase of 9.9% compared to July 2009. active users on an average day is 10.8 million, sailing on average for 1 hour and 28 minutes a day and consult 166 pages per person. 43.6% of the Italian population with more than 2 years accessing internet at least once a month. More specifically, they are 6 million people and 4.8 million women online in an average day, with a greater concentration in the geographic area of \u200b\u200bthe Northwest where there is an average figure of 3.3 million daily active users ( 22.4% of the target group).
In July, confirming a higher concentration of Internet use on weekdays (Monday - Friday), in particular on Monday that records a daily average of 11.685 million active users and 180 page views for 1 hour and 34 minutes per person. Internet access falls on the weekend (Saturday - Sunday), with about 9 million active users in the day medium for 1 hour and 22 minutes of time spent and 149 page views per person. 
In afternoon and evening time slots there is an increase of audience, with almost stable at a given from 12:00 am (5.5 million active users during the hours 12:00 p.m. to 3:00 p.m.) up to 21 hours (5.4 million active users during the hours 18:00 to 21:00). 
The monthly summary report Audiweb Database is available at www.audiweb.it for all registered users.
These data give a clear idea of \u200b\u200bthe weight that can have a
for Internet advertising company. The audience that every day it connects to the Internet is now numerically comparable to target advertising to other media. Contrary to the latter, however, the
Internet advertising campaign can guarantee a much more targeted to relevant consumers of the various companies. So, make sure to
advertising on the Internet, please visit our websites
and contact us for more information.
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