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PAGERANK SITE ADVERTISING

Another word of terminology related to the world of Internet advertising is pagerank:

Based on the specific character democratic "of the Web, PageRank uses the vast network of links associated with each page to determine their value. In essence, Google interprets a link from page A to page B as a "vote expressed by the first on the second. However, not only calculate the number of votes, or links, assigned to a page. In addition to this calculation, Google looks at the page that has given the vote. Votes cast by pages "important" have more relevance and thus help to make "important" even the linked pages. PageRank assigns to the Web sites and important quality a "vote" the highest of which Google takes into account each time it conducts a search.

So for Google, which for most of the traffic from search engines , have a link to a site with high PageRank is more important than having many links from sites with low PageRank, or even zero.

also why it is so interesting to advertise on our sites that have a high volume of traffic.