photo © 2008 Daniel Broche an interesting article published in "LaStampa" on line, dealing with outstanding forecasts for development of advertising on the Internet and especially on social networks such as blogs. " ROME Overcoming the economic crisis moves to the Net Predictions Tmt is made clear in 2011, industry predictions for technology, media and telecommunications developed by Deloitte that during the ' year will see the launch of social networks and tablet, which resists the traditional TV, while music CDs online than PCs and smartphones. Also good Wi-Fi hotspots, and video games is booming.
Deloitte's analysis, though with some nuances, photographing a panorama of encouraging vitality in the world of technology, media and telecommunications. They also describe in a clear trends, consumer tastes and market guidelines. "If our forecasts in 2010 had indicated in the" cercafonino "the main innovation - commented Alberto Donato, Deloitte Consulting Partner and National Leader Technology, Media and Telecommunications - the Tmt Predictions of 2011 reflect a year in which much more diverse, however, The leading role of the Internet emerges clearly, especially in the field of advertising
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The study shows a sharp jump in advertising on social networks
in 2011 with a growth of 30% and a turnover of 5 billion dollars. In this regard, Deloitte predicts that in 2011 social networks will exceed the goal of a billion unique viewers, with over 2 trillion of advertisements transmitted. The cost to advertise on Social Network will remain low, especially when compared with other methods of online advertising (eg advertising on search engines) or other media: this situation could lead the advertisers to prefer other forms of advertising
to offer its customers or to move towards providing public relations and reputation management to enhance the presence of their respective clients on the network. factor also weighs heavily on the Internet music world. Deloitte forecasts that in 2011 the turnover of the market for music delivered online will surpass the sales of CDs. This event, previously announced, will be due more to the decline in CD sales that a significant increase in online music purchases. The CD will be destined to follow in the footsteps already mapped out by vinyl records, now relegated to an audience of enthusiasts and collectors, but will not go away: the sale of CDs will be increasingly linked to seasonality and the television talent show. As for the hi-tech 2011 is the year of the passing of smartphones and tablets on the PC. Deloitte forecasts indicate that in 2011 more than 50% of hi-tech devices sold will be smartphones and Tablet. However we are not the 'end of the PC era ", as the personal computer (desktop or portable) will be still 75% of the entire installed base in the world. 2011 will be the turning point to move from a world largely monopolized by PC-based operating system from Microsoft, a market much more diverse and lively. Deloitte predicts that there are basically two at least five different technology architectures and operating systems, each with a market share above 5%. The software market is thus divided between the "PC" and "un-PC 'software market for smartphones and Tablet (so-called" App ") in 2011 will see a 60% increase compared to 2010, with a total value more than 10 billion dollars. There is also excitement in the market for the business world, as Deloitte predicts that in 2011 more than 10 million tablets, 25% of sales, will be purchased by companies and 80% of Fortune500 companies will provide their employees at least a model of tablet. The main reasons for adoption of these devices from companies linked to the advantage of having a portable, easy to use, with very long battery life and easily customizable. The old TV still has no desire to finish the attic. The Deloitte report is intended to refute those who, for years, betting on the passing of the "new media" towards the magic box. The 'Tmt Predictions "made by Deloitte in 2011 are clear: studies predict that the television in the next 12 months, will further strengthen its position as a" super media ", rejecting the facile prophets who swore about an imminent retirement or overtaking latest technology. Nothing to do. The numbers seem to speak for themselves: in 2011, viewers worldwide will watch tv for 140 million hours more than in 2010, the pay-TV will increase their turnover by 20% in emerging markets and in TV advertising revenues will increase by $ 10 billion . Deloitte provides that, adding the revenues from advertising, subscriptions and revenue from pay-per-view and licenses, the TV will maintain its leadership among all media in terms of revenues. The television as a vehicle for advertising
will see the second year of solid growth and the fifth in a row that increase the share of revenues from advertising sales, which rose from 174 billion dollars in 2007 to 191 billion of 2011, in sharp contrast with the decline of print media in the same period fell from 126 billion to 93 billion dollars. The Deloitte report states that in 2011 the penetration rate among the owners of TV sets digital video recorders (DVR) in major markets will exceed 50%, but it will not affect in any way with the television advertising market. When about ten years ago, DVRs are now available to everyone, it was feared that the TV advertising market would have suffered, because they believed that their owners would have recorded programs and then quickly skip commercials, effectively reducing the value for the advertiser. The reality has proved different, as shown by the results of a study on how to use digital video recorders, 70% of those who own a DVR first check what's on TV at that time, while only 16% turn on the TV just to see what has been pre-registered. As for the Wi-Fi, the 2011 is the year of hotspot reguistrano an increase of 20%. Deloitte forecasts that in 2011 the volume of data sent and downloaded via mobile devices using Wi-Fi networks will grow at a rate of 25-50%, significantly higher than cellular data networks. Most of this growth will be due to video services, as Wi-Fi will probably become the default network for video applications and, more generally, will help mobile operators to optimize bandwidth utilization for data services, with a positive effect on margins. Strong growth in the gaming market. Deloitte forecasts that in 2011 the video game industry continues to grow, albeit with a different mix of weights between software and consoles: the video game will in fact an increase of 6% which will bring the total value to $ 52 billion, while sales of console will fall by only 19% generating $ 13 billion in revenues. " As you can see a reason to invest in advertising Online
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